Adventures in Marketing: BMW Gets Awkward in a Hurry

Far be it for us to don the cloak of an uptight, finger-wagging, very online scold. That’s the job of other outlets, at least when their staff finish fantasizing about authoritarian purges on social media. With that in mind, BMW’s electrified “i” sub-brand earns a measure of understanding from us that it might not receive […]

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via Autobuzz Today

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