Quick badge swaps between Chrysler and Mitsubishi were common throughout the Eighties. Mostly a one-way affair, Chrysler rebranded Mitsubishi products as Colts, Plymouths, and Dodges. These captive imports generated revenue via Chrysler’s brand recognition while cheaply filling gaps in the domestic company’s lineup. Today marks our first Chrysler-branded Mitsubishi, and it’s certainly the sportiest rebadge […]
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via Autobuzz Today
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