Toyota’s all-new Venza fills a two-row, crossover-sized void between the smaller RAV4 and the larger Highlander, and is essentially a return to what the Highlander was originally. To help draw in buyers to its resurrected nameplate, Toyota decided to use a long-standing Subaru ad trope: the family pet. Toyota promises to empower Venza drivers to […]
The post Adventures in Marketing: The Toyota Venza Attempts to Steal Subaru’s Thunder appeared first on The Truth About Cars.
via Autobuzz Today
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