Today’s Abandoned History story is one of targeted marketing. In the early 2000s, an amalgam of Japanese corporations combined efforts to reach out to younger consumers via unified branding. Cars, food, appliances – all across Japan new, youth-focused products all wore the same sub-brand: WiLL. Collectively WiLL asked, “How do you do, fellow kids?” The […]
The post Abandoned History: The Early 2000s WiLL Project, for The Youths (Part I) appeared first on The Truth About Cars.
via Autobuzz Today
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