The WiLL project was a short-lived collaborative marketing effort by several Japanese brands, intended to capture the interest and money of youthful buyers. Using emotional engineering, seven companies launched new products in the early 2000s wearing WiLL sub-branding. Included in the myriad of offerings were three different subcompact Toyotas. And here’s the first one, the […]
The post Abandoned History: The Early 2000s WiLL Project, for The Youths (Part II) appeared first on The Truth About Cars.
via Autobuzz Today
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