The WiLL branding project in early 2000s Japan was intended to excite and interest younger consumers with stylish products, all of which were marketed as WiLL. At the pinnacle of unique WiLL offerings were three different small Toyotas: The first two were the unpopular and unsuccessful retro-French themed Vi, and the modern-looking, popular, and unsuccessful VS. […]
The post Abandoned History: The Early 2000s WiLL Project, for The Youths (Part IV) appeared first on The Truth About Cars.
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