Toyota was very focused on youthful consumer appeal at the turn of the millennium. Around the same time the WiLL sub-brand launched in the Japanese home market with its multitude of different products, a similar project was just getting underway at Toyota Motor Sales USA. It was called Project Genesis, and like WiLL, it didn’t […]
The post Abandoned History: Project Genesis, Toyota Cars for Young People appeared first on The Truth About Cars.
via Autobuzz Today
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