Rare Rides Icons: The History of Imperial, More Than Just a Car (Part XV)

We return to the Imperial’s saga once again today, at a very low point for the brand. Though the Fuselage Look of 1969 had propped up Imperial’s sales and generated consumer interest, sales were in decline after the ’69s debut. Chrysler put less and less money into its flagship, as parts sharing increased while options […]

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via Autobuzz Today

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