Ford successfully orchestrated a splashy live television musical debut for its new brand Edsel in the fall of 1957. The program was a culmination of a multi-year project to establish a new division of Ford that would compete more directly with the likes of Oldsmobile, Buick, and DeSoto. Edsels promised to be notably different from […]
The post Abandoned History: The Life and Times of Edsel, a Ford Alternative by Ford (Part II) appeared first on The Truth About Cars.
via Autobuzz Today
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