Hey there! We start this week with some TTAC news.
You may remember that about a year, year and a half ago we changed our content strategy. We spent less time on news and more on longer posts that included more opinion and analysis. Without getting into specifics, the change was neither a success nor failure from the business side -- traffic held fairly steady for most of the time. From a content standpoint, I think there were times when it worked really well -- you got some really, really good analysis you wouldn't get elsewhere, as just one example -- but it also was tough letting some news stories slide since they seemed too "minor" for our new approach.
Now we have this sharp new look and we're looking to take advantage of it. So that means more content and some new features.
We'll be diving back into the news -- expect more news content on a daily basis. We're also going to add a few things. To wit:
- There will be a used car of the day post every day. We'll be surfing our parent company's forums to bring you an interesting used car each day for your perusal.
- We'll have a QOTD every day as opposed to "whenever one of us thinks of something good".
- We'll have a weekly EV news recap.
- We'll have a weekly video post, where we highlight a trending video related to the car world and this particular corner of it. We'll try to avoid, as much as possible, "clickbaity" types of content.
- We'll still have traditional car reviews, but we'll also have some short-take reviews on cars that don't quite need a full review but have some interesting features that need highlighting.
Our current regular features -- Junkyard Find, Rare Rides, Abandoned History, Buy/Drive/Burn, TTAC Rewind, and Tech Tips -- will remain, though the frequency of some of those features will change. TTAC Throwback is on temporary hiatus while author Bryan Davis focuses on some other projects, but we hope it will return either later this year or after the new year.
We'll still also have op-eds, rants, feature stories, and the like.
In case you're curious, the staff roster isn't changing at this time. You'll be seeing familiar bylines going forward.
One last note -- we're still figuring out the when of some of these things. It will take a few weeks, probably, for us to settle into a groove concerning when each feature will appear. That said, Junkyard Find will still lead off our week, Tech Tips will remain on Fridays, and TTAC Rewind will remain a weekend feature.
Strap in -- starting Tuesday, Nov. 1, there's going to be a lot more TTAC in your life.
[Image: Tero Vesalainen/Shutterstock.com]
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via Autobuzz Today
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