And they’re not related to the fire which we reported last week. This quality issue, reported by CNBC and other outlets within the last 24 hours, is related to “performance degradation”. In fact, about 100 owners were apparently asked a week before the fire to have their vehicles serviced for a separate issue.
What’s the problem? It seems the battery in a small group of Lightning pickups needs unspecified parts replaced in order to “prevent performance degradation” of the truck’s enormous battery pack. It isn’t detailed if this proactive customer service action is limited to the short- or long-range battery, nor if the parts are easy to obtain or quick to install.
As a slightly terrifying footnote, Ford is reported to have indicated they’re keeping a remote eye on the problem, monitoring vehicles it believes to be impacted by this issue and pre-emptively contacting owners if they spot the problem for which they are looking. This should remind us all that technology, especially connected technology like over-the-air updates and the like, is definitely a two-way street.
All this comes amid a push for increased quality at the Blue Oval, with head honcho Jim Farley lamenting on a recent earnings call with investors about such issues. Indeed, it is widely known that Farley got the top job in 2020 as part of a broader program to right the ship in terms of quality. But it takes a minute to turn the Titanic, a reality Farley mentioned on that call by saying "Ford has been the number one in recalls in the U.S. for the last two years." Oof. We will note that while those might be harsh words, it is miles better than a top suit who’s content to stick their head in the sand and collect a paycheck.
Building cars is hard, to put it mildly, explaining why there are scads of recalls or technical service bulletins, or customer service actions issued every year in the American market. Still, to say Ford has a lot riding on the Lightning is putting it mildly, to say nothing of how closely Wall Street is watching to see how this thing performs in the long run. In total, Ford says they sold 15,617 F-150 Lightning trucks in 2022 after launching the truck in May of that year.
[Image: Ford]
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via Autobuzz Today
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