Ford F-150 Lightning Sales Numbers Improved But Are Still Softer Than Expected

ford f 150 sales numbers improved but are still softer than expected

A year after its release, the Ford F-150 Lightning remains one of the most elusive new vehicles, and wait times for factory orders extend to a year for some configurations. Year-to-date sales of the truck tally 3,600, better than before, but lower than expected. Despite that, Ford’s pushed into new markets with the truck, announcing recently that it would begin selling the Lightning in Norway.


It can be confusing to parse Lightning sales numbers because they’re not always broken out of general EV sales or Ford’s F-Series truck sales. InsideEVs has a good breakdown that shows Ford has sold 3,600 Lightnings so far this year, along with 4,409 Mustang Mach-Es and 761 E-Transit vans. Ford sold 1,336 Lightnings in February, but that’s less than the company’s production capacity and lower than it should be, given the strong demand. 


That said, Ford announced it would double Lightning production to 150,000 units annually, so these concerns will likely be temporary. At the same time, Ford is taking the truck to the country with the most EVs per capita, Norway. An astounding 80 percent of new vehicle sales in the frosty nation are electric.  The Blue Oval said it would sell a limited number of the American Lightning in a Lariat Launch Edition trim. 


[Image: Ford]


Become a TTAC insider. Get the latest news, features, TTAC takes, and everything else that gets to the truth about cars first by subscribing to our newsletter.



via Autobuzz Today

Comments